But it’s 2007. Most of my traffic comes from modern browsers, and quite frankly, most of my users are fairly tech-savvy. I don’t want to slow everyone else down because somebody is chugging along on IE 4.0 on Windows 95. Google and Yahoo use gzip compression. A modern browser is needed to enjoy modern web content and modern web speed — so gzip encoding it is. Here’s how to set it up.
Wait, wait, wait: Why are we doing this?
Before we start I should explain what content encoding is. When you request a file like http://www.yahoo.com/index.
"How To Optimize Your Site With GZIP Compression"
- How To Optimize Your Site With GZIP Compression | BetterExplained (view on Google Sidewiki)